The Martex® Simplicity towel collection offers the perfect blend of softness and strength without sacrificing any of of the essential features that makes for a superior Martex® towel. Constructed from 100% ring spun cotton pile surface, Martex® Simplicity towels feature a looped terry design, resulting in enhanced absorption and moisture retention. With reinforeced edges to prevent fraying and shrinkage, these towels are durable, lightweight, quick drying, and soft to the touch, all while providing a fine quality product at an amazing value.